• A Single CRM Platform

A well-designed website that is informative yet interactive is typically the initial impression of your business on the patient and deeply influences their choice to book an appointment. Building a website that catches the eye of the viewer needs to include more visuals, like photos and videos of the interiors of your establishment. The use of great media and the correct capturing of your space provides a digital look through to your clients and assures them of your services.

Website building also consists of adding meticulous details and information regarding your services. The range of your services never fails to impress your potential patients. Further, it is essential to create an easy-to-use tab that patients can use to book appointments and these call to action buttons increase your conversions by manifold. A well functioning site will also function well on a mobile screen which is very useful to attract more patients.

• Optimizing your Business for Search

It has been observed that search engines tend to attract 3 times more visitors than traditional marketing. 44% of the patients who research online tend to book an appointment which shows that Search Engine Optimisation can help you boost your conversions exponentially. This can be done by making your business easily searchable using keywords that are likely to get more recognition.

It is also very helpful to specify the location of your business on all digital and social media platforms to target the correct audience and increase traffic which is more likely to convert to actual customers. Giving detailed information about the services you provide as well as the Medical Health Practitioners in your facility helps the patient make an easy yet informed decision.

• Designing Video Content

Video Marketing is essential in an industry like healthcare, which is intimate and individualistic, and therefore it helps to reach out to the audience in a more personalized method. Videos are a simple way to put out visual and informative content. It is observed that there exists an 80% conversion rate if the landing page of healthcare websites includes video content. 

• Campaigning through Social Media

To keep your audience engaged on social media, it is useful to put out informative and interactive content which educates them about the recent developments in the medical field. Creating campaigns that help in encouraging collaborations, sharing knowledge, and interacting with the audience proves to keep your core following from shifting to the competitor.

Digital Marketing also plays a key role in building a digital sales plan which includes strategies of paid promotions that help in booming your business even in economic slowdowns. These campaigns ensure a continuous flow of information and messaging to keep your audience hooked.

• Checking Your Analytics and Strategizing

Constant tracking of your growth on social media as well as focusing on website traffic, social engagement, and click-through rates gives you an idea of the audience that interacts with your posts and helps you cater to your client base better. Using tools such as Custom Dimensions helps your business capture the traits of the users and assists you in building your marketing strategy accordingly.

• Modernizing your Email Strategy

Updating your client base about your services and attracting new patients through email communication is the new normal. It is extremely effective to use more mobile-friendly emailing that is personalized to fit your client needs. Industry updates in form of newsletters helps in educating your client base as well as ensuring a larger and loyal audience and customers.

The Council are celebrating the incredible achievement of the Companies and Stakeholders. Due to BIM’s fast invasion in the North America Region, we are proudly with our professional and innovative teams one of the top 10 nominated Consultants for Council Architectural/Design services to gain the reserved Practice of the Year Award on top of MEED organization.